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NEWS
JARS Expands Grand Rapids Gold Partnership with March Basketball Initiatives
JARS Cannabis announced an expansion of its ongoing partnership with the Grand Rapids Gold, launching a series of basketball-focused initiatives throughout March. The multi-year collaboration continues to evolve beyond traditional sponsorships, focusing on community engagement and cultural alignment within Michigan’s sports landscape.
The initiative includes a performance-based retail activation, “Gold Scores to You Stash,” alongside a community-driven 3v3 basketball tournament in Grand Rapids. By connecting in-store experiences with live game moments and local events, JARS is creating new ways to engage fans both on and off the court.
As cannabis marketing continues to evolve within regulatory limits, partnerships like this highlight a shift toward experiential engagement and long-term community investment. The collaboration reflects JARS’ commitment to building authentic connections through sports, culture, and local activation.
March 3, 2026
PROMO
Valentine’s Day
JARS celebrated Valentine’s Day with a multi-brand BOGO promotion across select products, featuring Edible Gem gummies, Spyder Legs pre-rolls, Jungle Juice infused packs, and Mr. Vapor Soar disposables. The limited-time offer highlighted a curated mix of brands, giving customers added value across multiple categories during the holiday weekend.
February 13–15, 2026
PROMO
Game Day Weekend
JARS kicked off Game Day weekend with an app-exclusive promotion, offering customers an extra 10% off their order. The stackable discount encouraged mobile engagement while giving added value leading into one of the biggest weekends in sports, driving activity across all locations.
February 6–8, 2026
NEWS
JARS Expands Live Music Partnership with Presence at Michigan Concert Venues
JARS Cannabis announced an expansion of its live music partnership with 313 Presents, bringing a stronger brand presence to two of Metro Detroit’s most iconic venues: Pine Knob Music Theatre and Michigan Lottery Amphitheatre. The move marks a continued investment in connecting with Michigan audiences through culture, entertainment, and shared experiences.
At Pine Knob, JARS introduced “The Block by JARS,” a dedicated on-site space designed for fans 21+ to engage with the brand, explore merchandise, and learn more about JARS’ retail offerings across Michigan. The space extends beyond traditional retail, creating a lifestyle-driven environment within one of the state’s premier concert destinations.
The partnership also expands JARS’ footprint at Michigan Lottery Amphitheatre, including the renaming of the general admission lawn to “JARS Lawn” and the addition of branded pop-up experiences featuring giveaways and in-store redemption offers. These activations are designed to engage fans throughout the concert season in high-traffic, high-energy environments.
As cannabis continues to integrate into mainstream culture, JARS is focused on showing up in the spaces where its customers already are. This expanded partnership reflects a broader strategy centered on community, culture, and creating memorable brand interactions beyond the retail environment.
July 8, 2025
NEWS
JARS Cannabis Expands into Colorado with Euflora Acquisition
JARS Cannabis announced the completion of its acquisition of Colorado-based dispensary group Euflora, marking a major step in the company’s multi-state expansion strategy. The deal adds six recreational storefronts and a greenhouse facility to JARS’ growing retail portfolio, strengthening its presence in one of the country’s most established cannabis markets.
With the acquisition, JARS increases its footprint to more than 25 locations nationwide, serving over 700,000 customers across Michigan, Arizona, and Colorado. The integration of Euflora also expands product offerings, bringing together hundreds of brands and thousands of SKUs across a wide range of categories and price points.
The move reflects JARS’ continued focus on accessibility, growth, and community-driven retail, as the company builds on Euflora’s established presence in Colorado while introducing new in-store experiences and local partnerships.
March 14, 2023
NEWS
JARS Cannabis Announces Agreement to Acquire Euflora
JARS Cannabis announced it has entered into a definitive agreement to acquire Colorado-based dispensary group Euflora, marking a significant step in its expansion into one of the country’s most established cannabis markets. The proposed acquisition includes six recreational storefronts and a cultivation facility, positioning JARS to strengthen its footprint across multiple states.
The transaction is expected to expand JARS’ retail operations to more than 25 locations nationwide, serving a growing customer base across Michigan, Arizona, and Colorado. The move reflects a broader strategy focused on increasing access to affordable cannabis products while creating new opportunities for growth and employment
Pending regulatory approvals and closing conditions, the acquisition was anticipated to be completed by the end of 2022. The announcement highlights JARS’ continued focus on scaling its retail presence and building a stronger multi-state platform within the evolving cannabis industry.
Novemeber 7, 2022
NEWS
JARS Launches “How I Roll” Docuseries Featuring Cultural Influencers
JARS Cannabis announced the launch of its original docuseries, “How I Roll,” premiering on 4/20 and featuring a lineup of well-known artists, athletes, and entertainers. The series explores the evolving role of cannabis across culture through candid conversations, personal stories, and creative expression.
The docuseries includes appearances from high-profile personalities such as hip-hop duo the Luniz, rapper and actor Dave East, Detroit comedian Comic J Will, Twiztid, and Olympic gold medalist Ross Rebagliati. Each episode highlights individual perspectives, preferences, and rituals, offering insight into how cannabis intersects with music, sports, and entertainment.
Originally debuting on 4/20, the series launched both in-store and online, with additional episodes released on a rolling basis through JARS’ digital channels. The project reflects a broader effort to connect with audiences through storytelling and culture-driven content beyond the retail experience.
April 14, 2022
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Marijuana use during adolescence may impact performance in school. Marijuana use during adolescence may impact driving abilities. THC is not for children.
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