The 8th by White Boy Rick is a cannabis brand founded by Richard Wershe Jr., formerly known as White Boy Rick, in partnership with Michigan-based cannabis company Pleasantrees. The brand offers a range of cannabis products, including indoor-grown flower, infused flower, pre rolls, live resin vapes, gummies, and cannabis extracts.
More than a cannabis brand, The 8th stands for a mission rooted in criminal justice reform. Its name references the Eighth Amendment of the U.S. Constitution, which prohibits excessive bail, excessive fines, and cruel and unusual punishment. Inspired by Wershe's experience with the criminal justice system, the brand aims to raise awareness about wrongful and excessive incarceration, particularly in drug-related cases.
Through its “A Brand with a Mission” message and the slogan “Time Is Money,” The 8th highlights the lasting harm caused by unjust imprisonment. The brand states that a portion of its proceeds goes toward supporting wrongfully incarcerated individuals and local communities. Its identity brings together cannabis products, prison reform advocacy, and a commitment to helping people affected by the War on Drugs.
